October 22, 2017

Some Business Ideas with HoloLens – (11) Holo-Concert

This is the 11th in a series of “Some Business Ideas with HoloLens”. Read other posts here.

HoloLens - Copy

 

Holo-Concert

Development Effort: 8/10
Business Value: 8/10
Wow Factor: 9.5/10

I have to admit: among all of the idea about HoloLens, I am interested in the concert idea the most. I am a fun of classical music. Itzhak Perlman, Yo-yo Ma…. I can listen to Brandenburg Concerto again and again. I don’t know one song from Michal Jackson, or Madonna, I do enjoy some Beatle songs and some contemporary pop and rock music. But taste aside, the idea of watching live concert in you living room is very very tempting. That’s not to say attending a real concert is not great. Being there, see and smell what is happening in the concert is not something you can do virtually. However, if you don’t want to beat the traffic, experience the weather, or just want to stay cozy, watching it virtually from home is about the second best thing you can do.

So the concert is holographically streamed live from, say, Lincoln Center, you are at home. Put on your HoloLens, start Holo-Cencert App, choose Lincoln Center. Then you are in the concert. What you hear, you see is totally like you are there live, because it is holographically streamed to you. Wouldn’t that be great?

Now question: why would the concert wants to stream it? We have the Internet, we don’t see live concert is streamed, with some exceptions. That’s because the experience is not up to the quality to ask you to pay.  If the experience can be close to how you watch in the concert, you would be willing to pay to watch it from home. The concert will do whatever to make money.

To make this happen, there needs to be a open platform, like the ticketmaster, which releases a common app. Every concert can sign up and setup their shows for streaming. The app provides means to show 3D holographic video, and the concert goer needs devices to capture the performance in holographic format. I don’t have enough technical information on stream a live concert in 3D, so can’t tell if that’s possible right after HoloLens release. Also, internet connection bandwidth required for this can be much higher than regular video. So, I will leave the timing open.